New from Redken- Color Extend Magnetics Haircare line

COLOR EXTEND MAGNETICS HAIRCARE LINE

Feel the Power of Advanced Color Care

NEW Color Extend Magnetics captures salon-fresh vibrancy with next generation technology. Redken’s exclusive IPN and Charge-Attract Complex deliver charged amino-ions that are attracted to the hair fiber to form a protective seal. Aggressors are repelled and color is secured with maximum vibrancy and alluring shine. With Color Extend Magnetics, color-treated hair is 3X fortified*. The range contains a Sulfate-Free Shampoo, Conditioner, and Deep Attraction Mask.




Technology & Product Details:

Charge-Attract Complex is the key technology in Color Extend Magnetics Sulfate-Free Shampoo, Conditioner and Deep Attraction Mask. This complex combines essential Amino Acids, Glutamic Acid and Serine, with supercharged ingredients for maximum color vibrancy. Glutamic Acid enhances shine and resurfaces for smoothness, and conditioning protein Serine replenishes hair for strength while magnetic Amino-Ions attract to the hair fiber and polymerize to create hydrophobic barrier that seal in color.


The Interlock Protein Network™ (IPN)
The entire Color Extend Magnetics haircare line contains IPN technology comprised of three ingredients that work together in the wet and dry phases to repair hair from the inside out.
 Keralink™ - a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber.
 Amino Acids and Protein – act together in the dry
phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine.

Launch: January 2014

Available: Visit Redken.com to find nearby salons

New from Redken - Diamond Oil Haircare line

Diamond Oil Haircare Line

strength and shine for dull/damaged hair

NEW Diamond Oil is the next generation in oil care that provides 3X stronger hair* and 2X more shine**! The Diamond Oil Haircare line contains Redken’s NEW Shine Strong Complex, featuring a nourishing blend of natural apricot, camelina and coriander oils which penetrate to the core, strengthening from the inside out. Diamond Oil revives hair and restores vibrancy, smoothes the cuticle, and increases reflectivity to maximize strength and shine. The range contains a Shampoo, Conditioner, Deep Facets oil enriched intensive treatment, and two silicone-free oils: Shatterproof Shine and Shatterproof Shine Intense.



NEW Shine Strong Complex delivers a nourishing blend of natural apricot, camelina and coriander oils. Each of these oils were chosen for their unique ability to target different layers of the hair due to their molecular weights. The 2 oil treatments contains 99% natural oils and are silicone-free, which allows the oils to better penetrate to the core. Hair is fortified and conditioned , sparkling with prismatic diamond-like shine

Coriander Oil: seals and smoothes to boost shine

Camelina Oil: fills in gaps to soften

Apricot Oil: penetrates to condition from the inside out

The Interlock Protein Network™ (IPN)
The shampoo, conditioner, and mask contain IPN technology comprised of three ingredients that work together in the wet and dry phases to repair hair from the inside out.

•  Keralink™ - a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber.

•  Amino Acids and Protein – act together in the dry phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine

Shampoo

Nourishing oil-enriched care gently cleanses and leaves hair fortified and sparkling with diamond-like shine.

$18

Conditioner

Moisturizing oil-infused care infuses hair with moisture for improved manageability and increased shine.

$19

 Deep Facets

oil enriched intensive treatment

Intensive treatment deeply strengthens and provides a protective layer to prevent damage and increase shine.

$20

Shatterproof Shine Intense

Coriander, Camelina, Coconut & Apricot Oils

Silicone-free

Hair Type: Coarse Hair Diameter

$40

Shatterproof Shine

Coriander and Apricot Oils

Silicone-free

Hair Type: Medium Hair Diameter

$40

Who is Diamond Oil For:

The Diamond Oil Haircare line targets dull/ damaged hair for strength and shine.

How to Use:

Shatterproof Shine (Medium Hair) and Shatterproof Shine Intense (Coarse Hair):

Start with a small amount 2-3 drops for each application and increase as needed. Rub hands together to warm the oil, this helps with distribution and application. Apply to the driest/ frizziest areas of hair first, typically the ends

I do not remember being excited about any hair product as I am about the whole Diamond line! Can't wait to try it!