New from Smashbox - Photo Op Eye Brightening mascara

REVEAL BRIGHT EYES AND BOLD LASHES

WITH THE NEW PHOTO OP EYE BRIGHTENING MASCARA

FROM SMASHBOX COSMETICS

THINK: Supple, soft lashes for eyes that pop.

WHAT IT IS: An advanced mascara formula that creates an “eye brightening” effect and visibly curls lashes by 100%. Smashbox Cosmetic unveils the secret to eye-opening beauty: Photo Op Eye Brightening Mascara. A revolutionary new formula that makes eyes look more luminous and lashes more luxe, the dual-benefit mascara is the ultimate addition to every eye makeup arsenal.

Developed with an innovative black shade that features subtle blue undertones to accentuate eyes and make them appear brighter and more wide-awake, the new Photo Op Eye Brightening Mascara curls lashes by 100% and delivers a 115% increase in lash volume. The no-rub, no-smudge mascara combats clumping, flaking, smudging and spiking, preventing a spider lash effect. Delivering more than a visible boost, the Photo Op Eye Brightening Mascara actually helps repair broken bonds within lashes to restore their suppleness, so lashes stay longer naturally.

Formulated with a unique Blue Prism technology—a blend of Luscious Micas, Bright Titanium and Blue Pigment—to help enhance the appearance of eyes, Photo Op Eye Brightening Mascara is also developed with an advanced Sodium Hyaluronate/Panthenol complex to saturate lashes in a protective coating for longer wear-time.

The unique hollow-fiber, low-density brush offers the latest in fiber technology for ideal lash separation and a 30-degree lash curling effect. It also deposits the maximum amount of product on each individual lash, ensuring even distribution for a dramatic effect. 

WHAT IT COSTS: $20

AVAILABLE AT: Smashbox.com, Sephora, Sephora Inside JC Penney, ULTA, Nordstrom, QVC, Beauty.com and select Macy’s